How could Lean Startup thinking change the architecture profession? Join host Giulia de Mauro and I on the latest episode of IBD Hub podcast as we discuss how Lean Startup principles and a culture of experimentation could improve the architecture field.
What’s discussed in the episode:
- The traditional and insular nature of the architecture industry needs disrupting.
- With the 21st century & 4th industrial revolution upon us, it’s an opportunity and even responsibility for industry actors to give this innovative time structure and purpose.
- It’s time the architecture industry embraces data and Lean Startup thinking.
- Why making constant experimentation is necessary shift needed in the architecture culture.
- The benefits of shifting from intuition/assumptions to science and real results.
It’s time the architecture industry embraces data and Lean Startup thinking.
Hold up: what’s Lean Startup?
The Lean Startup is a method put forward by author, entrepreneur and business visionary Eric Ries. He created the method to help entrepreneurs become more successful by learning which ideas will work and setting aside those that simply won’t.
To put it simply the Lean startup approach favours three main shifts to traditional approaches. The first is favouring experimentation over elaborate planning. Essentially the method advocates fail fast and fail forward thinking. Second, using intuition to guide all decisions is replaced by customer/client/user feedback. The idea is to make sure that you’re not investing resources into making products or services that consumers don’t want. And last but not least: iterative design and learning over traditional “big design up front” development.
You can find out more on the Lean Startup official website here.